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Jonah Berger On Black Toilet Paper

Thursday, February 28, 2013

Jonah Berger, a Wharton professor who has become one of the world’s foremost experts on what and why something goes viral, recognized Black Toilet Paper as a powerful buzz creating product!

The professor and author mentions our loved Black Toilet Paper in his latest book “Contagious: Why Things Catch On” saying that he made toilet paper one of the most talked-about conversation topics at a party. Imagine that!

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